Primark Megastore, Birmingham

Primark Birmingham High Street spans five floors across 160,000 sq ft, and employs more than 1,000 people, including 500 new jobs, 430 existing employees who have transferred from the Primark New Street store and more than 100 people who are employed in partner-run experiences including chefs, hair stylists, beauticians and more.

 

It has lifts and escalators to take you up and down from the various floors.

 

Customers can shop the latest trends in women’s, men’s and children’s fashion, footwear, accessories, lingerie and homeware, along with Primark’s certified cruelty-free Leaping Bunny PS…Beauty range.

 

Primark’s range of pyjamas and jeans - both made from 100% sustainable cotton - are also available in-store, as well as locally-inspired products made just for Brummies.

The new store features Primark’s latest contemporary design and shop fit as well as hosting a range of experiences and services including:

 

• The Primark Café with Disney: A café with a touch of Disney magic. Inspired by Disney’s own Mickey Mouse & friends, the café allows customers to use an interactive game zone and enjoy a unique Disney themed menu. This menu includes freshly prepared hot and cold food, and drinks all day.

• The Mezz restaurant: A place to ‘grab & go’ or sit down for a full meal, including freshly baked pizza and locally-inspired street food.

• Primarket Café: Primark’s first own-brand café, which uses only Fairtrade certified coffee beans and gives 5 per cent of the total cost of every kilo of coffee sold in-store back to the coffee bean growers. Takeaway cups are compostable, and customers will get 10p off when they bring their own reusable cup.

• Duck & Dry Xpress x Primark: A full beauty studio experience, offering head to toe treatments in a boutique environment at great prices. This follows the recent opening of Primark’s first Duck & Dry Xpress at its Oxford Street East store in London.

• Mills x Primark barbers: Fronted by session hairdresser and entrepreneur Joe Mills, a barbershop offering slick cuts, wet shaves and facials at great prices. Customers can sip coffee in the Mills coffee bar while they wait.

• Disney Shopping Area:  After visiting the Primark Café with Disney, customers can continue their experience in a Disney shopping area, where they can find everything from clothing to soft toys. Close to the café, on the top floor, there is a Disney baby section with a selection of babywear and accessories.

• Hogwarts Wizarding World: Bringing a bit of magic to Birmingham, this licensed Harry Potter experience gives budding wizards and witches the clothing, accessories and gifts they need to cast their next spell.

 

Approximate Timings

1100 Arrive

1700 Depart